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web seo company

Many companies don't have the capacity to employ the expertise of an SEO agency to supervise their strategy and SEO activities. However, by becoming acquainted with the most popular search engine optimisation processes the following tactics can be implemented in-house.

Conduct market and keyword research

Keyword research is an essential element of search engine optimisation and is commonly one of the first steps to consider when undertaking a search engine optimization campaign. Initially, it is good practice for a company to consider the search terms they expect that individuals would be using to find their company. From this a listing can be formed and the traffic volumes of the search terms can be found using Google's market and keyword research tools. The chosen keywords will then be the heart associated with a future SEO activity and could be included in article marketing activities and as the groundwork for on-site optimisation and duplicate creation.

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Ensure your website is SEO friendly

Among the important elements of SEO is making sure that the website is optimised for and readable by spiders. A simple facet of this will be ensuring that there are sufficient keywords placed in the titles, copy and meta-descriptions of the website to help Google read the page and rank it for relevance to the searched term. It's worth considering however that keyword stuffing can have negative consequences as Google can consider these websites to be spam.

Create backlinks

Link building is the process of needing links from a number of external websites. Google then follows these links and takes them into account when ranking the page because they effectively act as endorsements from online. Link building can be done through activities such as article promotion and having listings on relevant article directories and partners' sites. Remember though, Google's newer algorithm updates have tried to remove spammy behaviour and for that reason, quality is very much comparable to quantity.

Continue up to now with SEO news

Google includes a habit of changing its algorithms unexpectedly and frequently without warning. This means that, in the wake of those changes, a page's position in the search engine pages can alter dramatically for the way the algorithm continues to be tweaked. Therefore, it is usually best to keep up to date with any changes that may impact page ranking, so that a company may change its method of SEO to remain in front of the game and ensure that their page continues to rank.

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